MARKETING AND EXTERNAL AFFAIRS MANAGER
Reports to: Operations Director
The Center for Civic Innovation is looking for a full-time Marketing and External Affairs Manager. This person is our chief content creator and storyteller to the world. The position is intended to amplify the work, story, and values of the Center for Civic Innovation to a local and national audience of people. This position is also responsible for regular communications (online and offline) about our work with partner organizations and key stakeholders, while also showing up for them in unique and authentic ways at their events, opportunities, and programs. This role makes sure every room and opportunity that the Center for Civic Innovation opens up for programs and services is filled with people who look like and love Atlanta and that we build a platform for our work and learnings to be shared with the world.
The Center for Civic Innovation is a 501c3 nonprofit organization in Atlanta focused on elevating effective solutions to our city’s widening inequality and low civic participation. We dream of a world where cities like our hometown of Atlanta are investing in more effective community-driven solutions and that residents are informed, engaged, and heard in public decisions being made on their behalf.
This position is successful if:
External audiences feel connected with and have an understanding of the work CCI is doing, both in the entrepreneurial and community engagement space.
CCI is regularly creating, capturing, and sharing high quality written and media content about our work
CCI is consistently growing the size and diversity of the community of individuals and organizations who engage with us, both online and offline.
CCI has a widely known, authentic, and respected brand across Atlanta.
CCI’s pipelines for all the opportunities we offer are diverse, in all senses of the word,
CCI’s work is seen as exemplary in the public sector
CCI is present at and is a value-add to our partners’ community events.
Local and national press is telling the story of CCI and our Fellows
LEAD ON ONLINE CONTENT DEVELOPMENT AND STRATEGY
Manage online content calendar for social media, email, and website
Develop new content to be posted across all social channels
Create “evergreen” content that highlights CCI fellows, alumni, organizational milestones and previous high-level events
Grow digital audience, following, and email list through new tools and trends
Manage communications with general public via info@ account and questions or comments that come via social media, developing a two way communications channel
Design ongoing social media ad campaigns that drive lead generation, new members, and general inquiries
Oversee day-to-day social media management, actively responding to and interacting with our online audience
Track and report on key metrics across social media channels (likes, engagement, leads generated through content, reach, etc)
Oversee online ads and promo buy strategies
Work across teams to gather news, updates, and opportunities to share across social media channels.
Conduct regular thorough reviews of all existing content on website and make updates to ensure brand alignment and consistency is present throughout
Create monthly report to measure key website engagement areas, including page views, unique visitors, bounce rate, and leads generated
Design monthly promotional pop-up that supports and drives traffic to key initiatives and events
Report quarterly on key email list information, including new subscribers, unsubscribes, campaign open and click through rates, and conversions
Create and send out regular announcement about upcoming events
Develop email automation workflows to regularly re-engage inactive email list subscribers, and welcome new email list subscribers
Support on the design of members’ newsletter and emails to fellows and alumni
LEAD ON CREATION OF BRAND COLLATERAL
Develop the content for collateral and takeaways to tell our story to the world
Create a distribution strategy for that collateral
Work with contract designers, photographers, and videographer to create digital content, swag and promotional materials
Coordinate across teams for graphic design as necessary
LEAD ON PROMOTION OF CCI EVENTS AND PROGRAMS
Lead on strategy for promoting events and programs to a diverse audience across Atlanta
Write attractive and informative descriptions about upcoming events
Set up and promote ticket sales for both free and paid events
Promote events through social media, ads, and communications with partners
Recap events through video streaming, blog recap, and other tactics before, during, and after events
Work across CCI leadership to develop strategies for promoting ongoing programs, including membership, monthly tours, fellowship information sessions, workshops, lunch and learns, and when appropriate, external events
Program Recruitment (such as our Fellowship)
Develop strategy to recruit applicants online and offline through targeted ads, landing pages, and emails to increase application numbers and diversity
Lead on the development of collateral for recruitment sessions
Manage communications with general public through email and opportunities such as livestream Q&A sessions about the application process
Identify other potential opportunities for digital engagement around the info sessions and application process
Lead on promotional strategy for major fundraisers, such as Civic Impact Awards or annual comedy show
Lead on recruitment and promotional strategy for special guest events (national speakers)
Lead on recruitment of applications for Civic Impact Awards
Coordinate across teams to prepare digital and media content for yearly special events, including fellowship graduation showcase nights, annual comedy show, and the civic impact awards
LEAD ON MEDIA RELATIONS AND SPEAKING ENGAGEMENTS
Build and cultivate relationships with local and national media, providing relevant and timely updates and fielding all inquiries
Identify and write newsworthy stories and communications for media opportunities, such as press releases, bylined articles, and blog copy.
Develop archive of existing press mentions, including blogs, podcasts, and traditional press
Working across teams, identify and catalog existing press relationships, both locally and nationally
Monitor ongoing media mentions for accurate brand representation and reporting
Develop protocol for interview requests, and speaking requests across teams in coordination with Partnerships Director
Conduct press trainings across teams to ensure all staff are up to date on brand talking points and are comfortable participating in interviews and speaking engagements
MANAGE EXTERNAL EVENTS & SPEAKING REQUESTS
Work with Partnerships Director to determine if speaking requests are mission-aligned and have additional partnership potential for the organization
When appropriate, develop messaging and content that highlight the organizations participation in external events
3-5 years of experience in marketing, external affairs, or a related industry
Very clear and strong writer with experience in professional correspondence
Excellent copywriting skills and aesthetic sensibilities
Strong judgement ahead of and during times of high pressure
Experience and comfort in working in a fast-paced team environment
Familiarity with Microsoft Word, Excel, and Google Docs
Comfortable speaking to press and addressing crowds
Experience with professionally working with leaders, partners,and vendors across industries
Understanding of developing and lead social media strategies that drive real results.
Proven experience planning, executing and measuring media campaigns, launches, day-to-day communications initiatives, and in developing and executing rapid responses to high-stress events
Experience with Photoshop, Illustrator, or photography and graphic design skills a plus, but not required
DIVERSE CANDIDATES ARE ENCOURAGED TO APPLY
The Center for Civic Innovation is a community of leaders who are proud to represent many different racial, socio-economic, gender, and other identities. Our diversity and inclusivity as a community is our strength, driving our ability to be empathetic, visionary, and effective leaders.
WHY WORK FOR CCI?
We are a small, tight-knit, but impact-driven team. We represent a growing network of hundreds of community leaders, civic entrepreneurs, good troublemakers in the Greater Atlanta area. At CCI, you will have the chance to apply you energy, ideas, and creativity at work every day with a group of creative problem solvers who are committed to address inequality and empowering people to shape the future of our city. IF you care about Atlanta, work well in a dynamic collaborative culture, meet challenges with determination and a sense of humor, love fruit snacks and Rosa’s pizza, you’ll thrive on our team.
SALARY AND BENEFITS
Pay is commensurate with experience
100% employer healthcare coverage
Travel stipend for a parking pass or MARTA
Opportunities for professional development through conferences and community events
Exposure to an inspiring community of people
Please send a cover letter, resume, and a writing sample to firstname.lastname@example.org with “Marketing and External Affairs Manager” in the subject line. Cover letter should include the following:
An example or story of why you care about community and social impact work
Why you think you’d thrive in this specific role
The word “dinosaur”
Writing sample can include, but is not limited to:
An article or op-ed
A blog post
A social media campaign