The organizational digital strategy training designed for leaders and staffers.
Presented in Partnership With
The Digital Plan is a foundational strategic book and trainings led by Brad (Schenck) Caldana, the Obama Campaign’s Digital Training Director. Drawing on their years of experience and knowledge, Brad along with companion trainers and strategists help organizations of all sizes tackle their big digital strategy issues.
The Digital Strategy Two Day Training is designed for Organizational Leaders, Digital Directors, Communication Directors, and all digital and communication staff or those who need to think about digital more strategically.
In this training you’ll cover core strategy for digital planning, tactics, channels, and engagement. The Digital Plan has designed the training modules to think holistically about the strategies and goals facing most organizations.
Limited Scholarships Available
We have a limited number of need-based scholarships. Scholarship acceptance is determined by organizational need, not staff or budget size. Scholarship price is $125 – $149 apply here.
Meet the Trainer
Brad (Schenck) Caldana
Author of The Digital Plan and Senior Digital Strategy Trainer
Brad (Schenck) Caldana is a leading digital and engagement strategist for nonprofits and political campaigns. He’s been driving engagement via the internet for over a decade and the author of “The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals.” His trainings have empowered thousands of people around the world.
Important roles he’s held: President Obama’s 2012 Training Director and battleground state digital strategy, Digital Strategy for the Democratic National Committee, Digital Strategy for the Obama-Biden 2012 Inaugural team, founding Digital Strategist for Organizing for Action, CREDO SuperPAC Digital Strategy, Head of Engagement for Vote.org, Rainforest Action Network Digital Engagement Director, and dozens of other campaigns and international nonprofits.