Food Innovation Network: Marketing and Branding Session

Representatives from 20 organizations working in the area of food access gathered on Monday, February 23rd to learn about the basics of telling your story. From logos to Facebook to the data you provide to funders, how you talk about the impact of your work is vital to the future of your organization. Below is a recap of some key takeaways and resources from the talk:  

STORYTELLING WITH BRANDING

Keep your brand clean, simple and consistent. Not everyone needs a logo or fancy print collateral, but any organization should be able to clearly articulate who they are and what they are doing.  There are many  inexpensive options to help you maintain a consistent looking brand without having a logo, or expensive print collateral designed.

BUSINESS CARDS

PRINT MATERIALS/DESIGN SERVICES

FUNDER COMMUNICATION AND STORYTELLING

Approach funders, whether donors or investors, knowing as much about them ahead of time as you can and figure out how your project is a good fit for the funding they are offering. Be concise and follow funder directions when actually applying, only provide the information they ask for. Always leave control of the conversation in the hands of the potential donor/funder. 

FOUNDATIONS

INDIVIDUAL DONORS

CORPORATIONS/INVESTORS

STORYTELLING ONLINE

Don’t use social media platforms unless you can commit to them. They can be a great way to share your daily work and showcase why your organization is important, but remember, you are still talking to people. Facebook is conversational while Twitter is much more direct.

RESOURCES
Bit.ly
Buffer
Hootsuite